New Truck News | Chevy Reaching Younger Buyers for Silverado, 2021 Ram TRX Earns New Honor, Nissan Titan’s Crash Test

Logan Wade . March 11, 2021 . Industry News

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How Chevrolet is Reaching Out to Younger Buyers for the 2021 Chevy Silverado

2021 Chevy Silverado

Chevrolet is starting a new advertising campaign trying to draw in new, younger buyers for the 2021 Chevrolet Silverado. See how the auto giant is diversifying its message.

Chevrolet is starting a new advertising campaign on TikTok for its popular 2021 Chevrolet Silverado, to reach a younger and more diverse audience. The new music video features the artist BRELAND and his song “My Truck.” The lyrics in the original song have been changed to highlight the 2021 Chevrolet Silverado.

“Chevy is a brand that loves celebrating trucks and the people who own them,” said Steven Majoros, vice president of Chevrolet Marketing. “BRELAND’s song, ‘My Truck’ is so exciting because it is a great representation of why truck customers love their vehicles – they offer a source of adventure, fun and capability. The reboot of ‘My Truck’ will definitely be a new anthem for Chevy Truck customers.”

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2021 Ram 1500 TRX Earns an Impressive New Honor

The 2021 Ram 1500 TRX was just added to an important list. See who is giving the 702-horsepower beast its stamp of approval!

The 2021 Ram 1500 TRX just earned a coveted spot on a highly respected list. The 702-horsepower truck was named to the Car and Driver Editors’ Choice list. The 2021 Ram 1500 TRX is designed to be the quickest, fastest and most powerful mass-produced truck in the world and it makes the Editors’ Choice list in its first year on the market.

Car and Driver’s Editors’ Choice List

“This is the list of those (vehicles) we would recommend to our friends and family, the vehicles we think are reliable, safe and fun to drive,” said Sharon Silke Carty, Car and Driver editor-in-chief.

Car and Driver tested more than 400 different vehicles for its 2021 Editors’ Choice Edition. They narrowed the selections to 96 vehicles in 32 different market segments. Car and Driver is one of the most respected publications in the automotive arena. Car and Driver’s Editors’ Choice list is a coveted recommendation for any vehicle.

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Nissan Titan Slips in Crash-Test Results

Nissan Titan Slips

In a surprising development, the 2021 Nissan Titan crew cab fared worse in a major crash test after getting recent structural changes and at least one additional safety feature for the 2020 model year. For the 2021 model year, the Insurance Institute for Highway Safety issued the full-size pickup truck a rating of acceptable in its small overlap crash test for the passenger side (out of good, acceptable, marginal or poor). That’s down from the good rating IIHS issued in the same test for most 2017-19 Titans.

Although such downgrades are rare, it’s important to keep this in context. IIHS regularly conducts six crashworthiness tests, an evaluation of headlight effectiveness, two tests for crash-avoidance technology and an evaluation of child-seat fitment. All but the child-seat test play a role in the agency’s influential Top Safety Pick and Top Safety Pick Plus awards.

The Titan’s downgrade comes in one of the six crashworthiness tests. The news doesn’t necessarily mean the Titan got less safe for 2021, and possibly 2020, though not all testing was performed on a 2020 model. (Nor is the opposite necessarily true; you’ll have to weigh your own needs.) Nissan added automatic emergency braking with pedestrian detection, a critical safety technology, as standard equipment beginning with the 2020 model year. The system passed IIHS’ tests with flying colors for both vehicle and pedestrian detection.

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